Question 1 of 5 20%
Question 1 — Revenue
What is your annual revenue (last 12 months)?
Used to benchmark your performance against similar-sized businesses.
Question 2 — Gross Margin
What is your gross margin percentage?
Revenue minus direct cost of goods/services, divided by revenue. Don't include overhead.
Question 3 — Customer Concentration
What percentage of revenue comes from your top customer?
High concentration is a major risk flag for acquirers and lenders.
Quick note — 2 questions left

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Question 4 — Cash Runway
How many months of operating expenses do you have in cash?
At your current burn rate, how long could you run if revenue stopped tomorrow?
Question 5 — Team Size
How many full-time equivalent employees do you have?
Include yourself. FTEs only — don't count part-timers unless they work full hours.
Benchmark Comparison
Advisors in your tier average
You are
You rank in the of your industry

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    Full Snapshot Preview — what's on the other side The $29 report goes deeper than the free score
    1
    Industry Revenue Benchmark
    See exactly where your revenue stands vs. industry median for your vertical and size range — not generic averages.
    +22 pts above median
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    2
    Top 3 Prioritized Opportunities
    Specific actions ranked by impact — not generic advice. Your numbers vs. real benchmarks in your exact vertical.
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    3
    Critical Risk Flag
    The single vulnerability most likely to hurt your business if left unaddressed — blunt and specific to your situation.
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    4
    Headcount Efficiency Analysis
    Revenue-per-employee vs. top quartile in your industry. Find where the friction is hiding in your team structure.
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    2,400+ Businesses Assessed
    $4.2M Client Revenue Impacted
    18+ Years Advisory Experience

    How the Score Works

    1

    5 Metrics

    Revenue scale, gross margin, customer concentration, cash runway, and team size — the five levers that determine business resilience.

    2

    Weighted Score

    Each metric is scored 0–25 against industry benchmarks. Cash and margin are weighted highest because they predict survival.

    3

    Instant Grade

    A (85+), B (70–84), C (50–69), D (under 50). Each metric gets its own interpretation so you know exactly where to focus.

    Frequently Asked Questions

    Yes — for $29 you get a personalized AI report benchmarking your five metrics against your specific industry and revenue tier, with a prioritized action roadmap. The raw data from this free calculator shows you that you have gaps. The Snapshot shows you which gaps to fix first and exactly how to fix them.
    This free tool gives you a score. The Business Health Snapshot gives you a report: industry-specific benchmarks, peer comparisons, a narrative analysis of your five metrics, and a prioritized improvement roadmap. It's the difference between knowing you have a problem and knowing exactly what to do about it.
    X Holdings Strategic Advisory is led by Carey Grainger. We work with growth-stage and mid-market businesses on strategic positioning, operational efficiency, and exit readiness. Our approach is grounded in first-principles analysis — not generic frameworks or templated advice.
    The Snapshot intake form takes under 5 minutes. You'll receive your AI-generated report within minutes of submission — no waiting for a human analyst. The report covers your score, grade, percentile ranking, metric-by-metric analysis, and a prioritized action plan.
    Yes. Your submission data is used solely to generate your report and — if you opt in — send you the results. We do not sell, share, or externalize your data. Ever. Refer to our assessment overview for our full data handling approach.
    No — and this is the most important thing to understand. A low score means you have identified gaps. Gaps identified are gaps that can be fixed. The businesses that struggle are the ones that don't measure. Knowing your score, even a D, is the first step to improving it. The Snapshot is designed to tell you exactly where to start.