Question 1 of 5 20%
Question 1 — Revenue
What is your annual revenue (last 12 months)?
Used to benchmark your performance against similar-sized businesses.
Question 2 — Gross Margin
What is your gross margin percentage?
Revenue minus direct cost of goods/services, divided by revenue. Don't include overhead.
Question 3 — Customer Concentration
What percentage of revenue comes from your top customer?
High concentration is a major risk flag for acquirers and lenders.
Question 4 — Cash Runway
How many months of operating expenses do you have in cash?
At your current burn rate, how long could you run if revenue stopped tomorrow?
Question 5 — Team Size
How many full-time equivalent employees do you have?
Include yourself. FTEs only — don't count part-timers unless they work full hours.

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How the Score Works

1

5 Metrics

Revenue scale, gross margin, customer concentration, cash runway, and team size — the five levers that determine business resilience.

2

Weighted Score

Each metric is scored 0–25 against industry benchmarks. Cash and margin are weighted highest because they predict survival.

3

Instant Grade

A (85+), B (70–84), C (50–69), D (under 50). Each metric gets its own interpretation so you know exactly where to focus.